Engagement Rate Calculator
Work out your social engagement rate by followers and by reach.
About this tool
Enter your follower count and interaction numbers as key=value lines and get your engagement rate instantly. Supports likes, comments, shares and saves, with optional reach (for ER by reach) and posts (for a per-post average). Ideal for social media managers, influencers and brands tracking content performance, the tool also includes a quick benchmark note so you know whether your rate is low, healthy or excellent.
Frequently asked questions
How do you calculate engagement rate?
The most common formula is (likes + comments + shares + saves) divided by followers, multiplied by 100. If you know your reach you can also divide by reach for a per-impression view.
What is a good engagement rate?
A healthy rate is roughly 1-5%. Below 1% is considered low and above 5-6% is excellent. Smaller accounts typically see higher rates than very large ones.
Should I use followers or reach for engagement rate?
Engagement rate by followers shows audience loyalty; engagement rate by reach shows how compelling a post was to the people who actually saw it. This tool reports both when you supply a reach value.